FOOTWEAR DESIGN
SCABAL X ATELIER NOTIFY - CAPSULE COLLECTION FW19/20
Concept: Atelier Notify and Scabal combine their know-how to create the ideal women's wardrobe. A modern vision of the sartorial spirit. A skilful mix of feminine, franked cuts and sophisticated materials with an androgynous twist. A subtle marriage where elegance rhymes with creativity, style with absolute, thus setting the rules of a new stylistic grammar at once bold and visionary imprint of craftsmanship, know-how and excellence.
Development: The fabrics were supplied by Scabal, while the collection was fully produced in Italy, in the region of Veneto, in a factory specialized in tailored garments.
Photoshoot: The collection was shot in Paris in a studio in the peripheral area to emphasize the contrast between traditions and elegance with a rougher and aseptic background.